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Lori Wildman
Director of Marketing & Communications
Lori Wildman is the Director of Marketing & Communications at DMA - DuCharme, McMillen & Associates, Inc., a company that specializes in corporate tax solutions.13 With over 20 years of experience in marketing and communications, including 7 years at DMA, Lori plays a crucial role in shaping the company's image and driving growth through strategic marketing initiatives.1
Professional Background
Lori's expertise spans various marketing disciplines, including:
- Digital marketing
- Branding
- Content creation
- Event management
She leads a talented team and orchestrates comprehensive marketing and communications strategies from conception to execution.1 Her proficiency in marketing technology and analytics allows her to drive impactful campaigns across multiple channels, maximizing brand visibility and engagement.1
Key Achievements
Some of Lori's notable accomplishments include:
- Spearheading the development and execution of a comprehensive marketing and communications strategy that significantly enhanced brand visibility and customer engagement1
- Implementing cross-functional growth initiatives to improve lead generation and conversion rates1
- Revamping company websites to elevate user experience and increase traffic and engagement metrics1
- Executing precision-driven digital marketing campaigns with notable returns on investment1
Education and Certifications
Lori holds a Bachelor of Arts in Business Management from Indiana Institute of Technology.12 She has also completed various professional certifications, including:
- B2B Marketing Foundations (LinkedIn)2
- Digital Marketing Foundations (LinkedIn)2
- Efficiency First® Framework Practitioner Specialty Certification (AOTMP University)2
- Digital Analytics Fundamentals (Google Analytics Academy)2
Recognition
In 2021, Lori was named one of the "20 Event Professionals You Should be Following" by Cvent.2 She has also been a speaker at industry events, such as the 2018 Cvent CONNECT Conference, where she presented on Salesforce and Cvent integration.2
Lori's LinkedIn profile username is loriwildman, and she is based in the Nashville Metropolitan Area.2