Lori Dolnick

Lori Dolnick is a seasoned marketing and communications professional with over 30 years of experience, specializing in strategic planning and program execution.

During her tenure as Senior Vice President at Frank Advertising, Lori has successfully overseen campaigns generating millions of dollars in public relations, earning recognition as an industry expert in prestigious publications like the Wall Street Journal, USA Today, Los Angeles Times, and Boston Globe.

She has showcased her expertise on HGTV and has a knack for editing and crafting award-winning ads and newsletters.

Passionate about giving back, Lori volunteers on design industry boards such as DIFFA Specify with Care and WithIt, alongside contributing to the Marketing Committee for Coverings.

Lori is a sought-after speaker at various trade shows, sharing insights on marketing topics at events like KBIS, Coverings, BOLD Summit, and WithIt.

She holds the position of Director for the Marketing Advisory Board at Rider University and has also taken on the role of adjunct Professor.

Lori's educational background includes a BA in Communications and an MA in Advertising from Michigan State University, where she graduated with high honors before kick-starting her career at Leo Burnett in Chicago, IL.

In addition to her professional roles, she is a regular contributor to KBB Collective as a kitchen & bath industry expert and blogs for Surroundings, blancobydesign.com, HGTVPro, DIY Network, Pure Contemporary, Home Portfolio, and DesignNJ.

Leveraging her expertise, Lori excels in marketing, account management, media buying/planning, public relations, copywriting/editing, social media, and blogging.

Her diverse skill set and industry recognition position her as a valuable asset in the marketing and communications realm.