Lorenz Käsermann

Lorenz Käsermann is a prominent professional in the field of digital marketing and communications, currently serving as the Head of Performance at Cosmonauts & Kings, a Berlin-based agency specializing in political and social campaigns. His role involves overseeing performance marketing strategies that aim to effectively reach and engage target audiences through data-driven approaches.12

Käsermann has a strong background in performance marketing and growth management, having previously worked as a Senior Performance Marketing & Growth Manager. His expertise lies in translating complex political topics into impactful digital messages, thus facilitating effective communication for various organizations, including NGOs and political entities.13

In addition to his work at Cosmonauts & Kings, Käsermann is active on social media platforms like LinkedIn, where he shares insights related to innovation, app development, and artificial intelligence in the context of marketing and communication.45 His professional journey reflects a commitment to leveraging technology for enhancing civic engagement and public discourse.2