Liza Sperling

Liza Sperling is the Head of Product Marketing at Upwork, a leading online freelancing platform. In her role, she is responsible for overseeing the development, growth, and scaling of the product marketing team. Her work focuses on strategic messaging and positioning, as well as driving engagement and growth for Upwork's suite of services aimed at both freelancers and clients.12

Professional Background

Liza has over 15 years of experience in product marketing across various technology companies. Before joining Upwork in July 2019, she held prominent positions such as:

• VP of Product Marketing at SparkPost (2018-2019), where she successfully repositioned the company from an email delivery service to a data-centric organization.
• Head of Product Marketing at Stack Overflow (2016-2018), where she developed go-to-market strategies and led product marketing initiatives for SaaS offerings.
• B2B Marketing Advisor & Consultant for various firms (2014-2016), focusing on go-to-market strategies for B2B products.

Her career also includes roles at notable companies like ClearSlide and Buddy Media, where she contributed to significant revenue growth and market positioning.4

Education and Recognition

Liza graduated Cum Laude from Duke University in 1998. She has been recognized as a top product marketing mentor by Sharebird and has contributed to discussions on best practices in product marketing through various platforms.24

Personal Insights

Liza resides in San Francisco, California, and is active on LinkedIn, where she shares insights related to product marketing and engages with the professional community.34