Liza Sperling

Liza Sperling is a seasoned B2B marketing leader with over 15 years of experience and a track record of three successful exits. She currently serves as the Head of Product Marketing at Upwork, where she leads the Product Marketing team. Liza previously played a key role in building out the Product Marketing team at Stack Overflow, collaborating closely with Product, Sales, and Marketing leaders to shape roadmap decisions and product strategies for B2B SaaS and B2D products. Her responsibilities included overseeing the development of go-to-market strategies, positioning and messaging, pricing and packaging, as well as demand generation planning. Known for her entrepreneurial spirit and cross-functional problem-solving skills, Liza excels in communication and is passionate about empowering users through technology. Her expertise lies in defining and executing results-driven Go-To-Market strategies, scaling teams in rapidly growing organizations, and driving complex cross-functional projects while aligning stakeholders across teams and organizations.