Liza Davidian

Liza Davidian is a seasoned professional in the media and advertising industry, currently serving as the US Head of Investment & Activation at MediaCom, which is part of GroupM.1 Her career has been marked by significant roles and achievements in the field of investment and activation.

Career Highlights

GroupM Experience:: Liza joined GroupM in early 2021, taking on the role of EVP of Investment & Activation. She held this position for approximately three years, from January 2021 to January 2024.1

Previous Experience:: Prior to joining GroupM, Liza had an extensive career at Omnicom Media Group's agency OMD, where she worked for more than two decades.2 This long tenure at OMD provided her with a wealth of experience in the media industry.

Responsibilities and Expertise

At MediaCom, Liza Davidian is responsible for leading the full scope of investment and activation across all client businesses.3 Her role involves:

• Overseeing investment strategies
• Managing activation processes
• Driving growth and transformation initiatives

Industry Recognition

Liza is recognized as a highly accomplished professional in her field. Her solid educational background and extensive experience have contributed to her success in the areas of investment and activation.

Recent Appointment

Liza's move to GroupM was part of a series of senior hires aimed at fueling transformation and growth in the US market for MediaCom.3 Her appointment, along with other key hires, reflects the company's commitment to evolving its offerings and strengthening its leadership team in the rapidly changing media landscape.45