Susan Schiekofer

Susan Schiekofer is the Chief Digital Investment Officer for GroupM North America.2 She is responsible for digital trading and implementation across all of GroupM's agencies, including Mindshare, MediaCom, Wavemaker, and Essence.2

Schiekofer has been a leader in the digital media space at WPP and GroupM companies since 1994.1 She founded the digital media offering at Ogilvy & Mather, which was later rebranded to Neo@Ogilvy.12 Throughout her career, she has worked on accounts such as IBM, TD Ameritrade, and Lenovo.2

In 2010, Schiekofer joined MEC to head up the AT&T digital business and soon became responsible for all digital operations at MEC.12 In July 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all video.1

Schiekofer plays a crucial role in GroupM's efforts to improve the integrity of the digital marketplace in the U.S. by championing viewability, anti-fraud safeguards, measurement, and standards.2 She is also one of the key architects of GroupM's responsible media platforms, including responsible news and diverse media initiatives.3

Her expertise in digital investment and strategy, combined with her broader knowledge of trading best practices across all media formats, ensures that GroupM continues to lead the market with the best, most valuable, and accountable digital solutions for clients of GroupM agencies.2