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Andrea Hartman
Digital and data-first media and communications executive
Andrea Hartman is a seasoned media and communications executive currently serving as the Senior Vice President of Planning at Spark Foundry, based in New York City. She has a robust background in digital and data-driven media strategies, with extensive experience in various leadership roles across notable firms.
Professional Experience
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Spark Foundry: As SVP, Planning, she leads strategic planning initiatives, focusing on integrating digital and data-first approaches in media and communications.
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Solve(d): Prior to her current role, Hartman was the EVP of Media Strategy and Activation at Solve(d) from March 2022.
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OMD USA: She served as Managing Director from September 2018 to December 2021, where she managed significant accounts, including Eli Lilly and Company.
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Wavemaker: Hartman held the position of Managing Partner and Client Service Director, overseeing major clients such as Energizer and Aston Martin from March 2017 to September 2018.
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MEC: Her long tenure at MEC spanned over 18 years, where she was a Managing Partner and Client Service Director, managing accounts like Amgen and Biogen.
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GroupM: Hartman also worked as a Senior Partner at GroupM, focusing on national media operations for clients like Jaguar/Land Rover North America.
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Bates Young & Rubicam: She began her career managing media plans for Hyundai Motor America from 1993 to 2000.
Education
Hartman earned her Bachelor of Arts degree in Social Ecology, with a focus on Environmental Analysis and Design, from the University of California, Irvine, graduating in 1988.
Her extensive experience and leadership roles in prominent media companies underscore her expertise in media strategy and client management, making her a significant figure in the industry.1
