Robby Marshall

Robby Marshall is a Global Brand Management Director at Nike, based in the Portland, Oregon Metropolitan Area.1 He has been with Nike since 2010, progressing through various roles in digital marketing, brand management, and global marketing.1

Career at Nike

Current Role: As Global Brand Management Director since 2020, Marshall leads Nike's global women's basketball brand.1 He guides a cross-functional integrated marketing team to grow the brand, business, conversation, and participation in women's basketball worldwide.1

Previous Positions at Nike:

• Global Marketing Director (Sportswear): 2017-2020
• Global Brand Director (Innovation): 2017
• Global Brand Digital Director (Running): 2015-2017
• Geography Brand Digital Manager (Emerging Markets): 2013-2015
• Global Digital Producer and Social Community Specialist: 2012-2013
• Global Digital Associate Producer (Baseball, Football): 2011-2012
• Global Digital Specialist (Global Football): 2010-2011

Key Achievements

• Led worldwide brand management for Air Force 1, Nike's bestselling sneaker1
• Contributed to $1B in Air Force 1 sales after launching the Style Essentials campaign for women1
• Helped Nike achieve its highest revenue season, beating category metrics three times over1
• Boosted category sales for Nike.com by 110% within 2 years as Global Brand Digital Director for Running1
• Contributed to the Find Your Greatness campaign during the 2012 Olympics, helping grow Nike membership by 56% and driving $506M in revenue1

Education

Robby Marshall graduated from the University of North Carolina at Chapel Hill.1 He is currently serving as the Alumni Board Chair for the UNC Hussman School of Journalism and Media.2