Liz Ryan

Consumer centric, data driven and performance obsessed marketer

Liz Ryan is the Senior Integrated Media Manager at Google, specifically within the Media Lab, North America. Based in the New York City Metropolitan Area, she has over 15 years of experience in marketing, working across both agency and in-house teams. Her expertise lies in driving integrated marketing communications and fostering collaboration across various teams within complex organizational structures.

Professional Background

Current Role: Senior Integrated Media Manager at Google (August 2022 - Present)
Previous Positions:
- Client Lead at IRI (December 2019 - July 2022)
- Senior Manager for Bai and Emerging Brands at Keurig Dr Pepper Inc. (February 2018 - July 2019)
- Manager at Campbell Soup Company (March 2015 - February 2018)
- Various roles at Omnicom Media Group and PHD Media from 2007 to 2015.

Skills and Achievements

Known for a solutions-oriented approach and a strong focus on data-driven marketing.
Developed media strategies that significantly increased brand awareness and return on investment (ROI) for previous employers.
Advocates for a measurement-first mindset, emphasizing the importance of testing and learning in marketing campaigns.

Education

Liz holds a Bachelor of Arts degree in Advertising and Psychology from Penn State University, where she studied from 2003 to 2007.

Her professional journey reflects a commitment to enhancing marketing effectiveness through innovative strategies and collaborative efforts across teams.