Liz Willits

Liz Willits is the Founder and Owner of Content Phenom, a company she established in June 2020. With nearly a decade of experience in marketing, particularly in B2B and SaaS sectors, Liz specializes in conversion copywriting and content marketing strategies. Her work focuses on helping businesses enhance their marketing efforts through effective copy that drives conversions and revenue growth.12

Professional Background

• Content Phenom: As the founder, Liz provides premier conversion copywriting services and educational resources aimed at improving business growth through effective content strategies.
• Instructor at the University of Vermont: She teaches a course on digital marketing fundamentals, specifically focusing on email marketing.1
• Previous Roles: Liz has held various positions, including Content Marketing Manager and Specialist at AWeber, where she honed her skills in crafting compelling marketing content.13

Education

Liz earned her Bachelor of Arts in English and Communication Studies from Grove City College, where she developed a strong foundation in communication that supports her current work in marketing.13

Contributions and Impact

Liz is recognized for her ability to significantly improve conversion rates for her clients, with testimonials highlighting revenue increases of up to 400% after implementing her strategies. She is also a sought-after speaker at industry conferences, sharing her insights on effective email marketing and content creation.23

Overall, Liz Willits is a prominent figure in the digital marketing landscape, known for her innovative approaches to content strategy and copywriting.