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    Liz Richards

    Senior CRM Manager at Weight Watchers

    Liz Richards is a commercially driven senior marketing communications manager with extensive experience in planning and executing B2B and B2C campaigns across various channels.

    Her skill set includes direct marketing, agency relationship management, CRM strategy, campaign analysis, and reporting, marketing project management, digital marketing, budget management, and team management.

    Liz has a diploma in Digital Marketing and a Bachelor of Arts in Public Policymaking and Administration from The University of Birmingham.

    She has held key roles at organizations such as Weight Watchers UK, Yell, and HMV, showcasing her expertise in CRM, communications, direct marketing, and acquisition strategy.