Liz Richards

Liz Richards is the Senior CRM Manager at Weight Watchers UK, where she focuses on customer relationship marketing strategies. Her role involves planning and executing campaigns aimed at enhancing customer engagement and retention.

Professional Background

• Current Position: Senior CRM Manager at Weight Watchers UK.
• Experience: Liz has a strong background in marketing communications, having previously worked in various roles that emphasize B2B and B2C campaign management.
• Education: She is associated with the Institute of Direct and Digital Marketing (IDM) which indicates a solid foundation in marketing principles.

Skills and Expertise

Liz Richards is recognized for her commercially driven approach to marketing, showcasing her ability to manage complex marketing initiatives effectively. Her expertise lies in:

• Developing customer relationship strategies.
• Executing targeted marketing campaigns.
• Analyzing customer data to improve service offerings.

Online Presence

Her professional profile can be found on LinkedIn under the username lizrichards1000, where she highlights her extensive experience and achievements in the marketing field.12