Lissa Cupp

Lissa Cupp is a Faculty Lecturer at the University of Dayton's School of Business Administration, Department of Management and Marketing.1 She is a strategic marketing executive, entrepreneur, public speaker, and educator with over 20 years of experience in developing successful marketing strategies and brand positioning.12

As a Faculty Lecturer since 2021, Cupp teaches a full-time course load of 4/4 in both undergraduate and MBA programs.1 Her courses include Marketing Strategy, Social Media Marketing, New Product Development, Global Marketing, Omni-Channel Marketing, and Digital Marketing.1

Prior to her full-time faculty position, Cupp served as an Adjunct Professor at the University of Dayton from 2016 to 2021.1 She has consistently received outstanding Student Evaluation of Teaching (SET) scores of 4.5 or better in each course taught over the past five years.1

Cupp's professional experience extends beyond academia. She has worked as a Marketing Strategy Consultant and Speaker, collaborating with various industries including Tech, Media, Publishing, Retail, CPG, and e-Commerce companies.1 She has also been involved with Facebook's Accelerator program, coaching and speaking in multiple countries to address reader and subscription revenue challenges for local news organizations.1

In addition to her teaching and consulting roles, Cupp is actively involved in university governance. She was elected to the University of Dayton's Academic Senate and serves on the Faculty Affairs Committee.13 She also acts as a Faculty Advisor for the Marketing Club and Women in Business.1

Cupp's expertise and contributions have been recognized in various ways. She was named a Woman of Impact for 2022 by the Better Business Bureau's Women in Business Network and appointed to the UD School of Business Administration DEI committee in Spring 2021.1

Her LinkedIn username is lissacupp, where she describes herself as a "Strategic marketing and e-Commerce executive, educator, speaker, and coach".2