Scott Lavelle

Scott Lavelle is an experienced marketing leader in the tech industry, with a track record of driving growth for notable companies. He has over 12 years of experience owning the entire marketing function, from brand awareness and positioning to paid and organic growth marketing channels, cross-functional experimentation, partnerships, and events. He is known for his ability to build high performing global teams with multi-million dollar budgets that span both B2C and B2B. He has industry expertise in B2C and B2B, Technology, SaaS, Marketplace, E-Commerce, and EdTech. Scott is a strong advocate for starting with "why" - brand purpose.

Scott studied MBA, Marketing at University of California, San Diego - Rady School of Management. He has worked as a Senior Director of Growth Marketing at Rakuten Rewards and held leadership positions at Tech for Campaigns, At Home, Guidebook Inc., OpenTable, Shutterfly Inc., Williams-Sonoma, Inc., Rocket Lawyer, Inc., and Rovi. Scott also has experience as a marketer for the hospitality industry, having worked as a Field Marketing Intern at Starwood Hotels & Resorts and Marketing Intern at W Hotels.

Scott has several skills, including leadership, growth marketing, integrated campaigns, PPC, paid social, display, SEO, conversion rate optimization (CRO), A/B testing, SaaS, consumer marketing, analytics, marketing strategy, LTV, branding, partnerships, e-commerce, content, editorial, UGC, market research, YouTube, ASO, PR, forecasting, presenting, and creative. He also values brand purpose and market research for driving growth in businesses.