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Lisa Green
Senior Executive in the Prestige Beauty Industry
Lisa Green, VP DMM, Salon and Beauty at JCPenney
Lisa Green: is currently the Vice President, DMM Salon and Beauty at JCPenney. She has over 20 years of experience in the beauty industry, with a strong track record of driving growth for prestige beauty brands across sales, marketing, and merchandising.
Some key highlights of her career:
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President of Beauty at BeautyKind, a startup philanthropic ecommerce prestige beauty company, where she built and led a multidisciplinary team, acquired 70+ new brands, championed website redesign, and grew brand awareness.1
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Senior Vice President of Merchandise at Beauty Brands, where she built a robust portfolio of prestige/luxury cosmetics and skincare brands, acquired 60+ new brands, launched new fragrance category, and cultivated strong brand partnerships.1
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Regional Sales Manager at various beauty companies, responsible for driving sales growth and brand penetration.
With her extensive experience in the beauty industry, Lisa Green brings a wealth of knowledge and expertise to her current role as VP DMM Salon and Beauty at JCPenney, where she is responsible for overseeing the salon and beauty categories.