Erik Lautier

Erik Lautier is a Partner at AlixPartners and an expert in ecommerce performance improvement and marketing effectiveness.17 He joined AlixPartners in 2021 and serves as a global leader in the firm's Ecommerce Performance Improvement and Marketing Effectiveness practices.7

Professional Background

Erik is based in Aix-en-Provence, France, and has over 500 connections on LinkedIn.1 His expertise lies in helping businesses improve their ecommerce performance and marketing strategies. As part of his role at AlixPartners, Erik is involved in various initiatives:

• Conducting digital disruption surveys to identify growth opportunities for businesses3
• Participating in industry events such as Shoptalk, where he discusses topics related to ecommerce, marketing, and merchandising45
• Engaging with portfolio companies and teams at venture capital firms like SignalFire2

Education and Networking

Erik is an INSEAD L'Oréal Scholar and recently attended the 25th anniversary celebration of this program in Paris.6 This connection to INSEAD, a prestigious business school, suggests a strong educational background in business and management.

Thought Leadership

As a Partner at AlixPartners, Erik regularly shares insights on LinkedIn about:

• Ecommerce trends and strategies
• Digital disruption in various industries
• Marketing effectiveness and merchandising techniques

His posts often include hashtags such as #ecommerce, #marketing, and #merchandising, indicating his focus areas and expertise.45

Erik Lautier's role at AlixPartners and his active presence on LinkedIn demonstrate his position as a thought leader in the ecommerce and digital marketing space, with a particular emphasis on performance improvement and effectiveness strategies.