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    Lisa Bubbers

    Co-Founder, CBO & Chief of Ear Puns at Studs

    Lisa Bubbers is the co-founder and Chief Brand Officer of Studs, a company that has reimagined the ear piercing experience.12 She launched Studs with her co-founder Anna Harman in November 2019, aiming to offer a modern ear piercing and jewelry retail experience that prioritizes safety, encourages bold self-expression, and provides trend-driven jewelry at accessible prices.2

    With over a decade of experience in creating compelling brands, Bubbers is responsible for Studs' brand positioning, narrative, content, image, design, and overall experience.2 She has played a crucial role in building Studs into a thriving business that has expanded to 21 retail stores nationwide in just four years.1

    Some key aspects of Lisa Bubbers' career and achievements include:

    1. Prior Experience: Before co-founding Studs, Bubbers worked at Jonathan Adler managing business development, licensing, and collaborations. She then joined Homepolish, a startup that democratized interior design services, where she led marketing efforts and grew its customer base.2

    2. Brand Innovation: Bubbers coined and trademarked the term "Earscaping" to describe the entire ear piercing journey, from curating a look and piercing new holes to healing and uniquely styling an ear with jewelry.1

    3. Marketing Strategy: Under Bubbers' leadership, Studs has focused on experiential marketing, designing stores to be highly "Instagram-able" and promoting user-generated content.1

    4. Business Growth: Studs has been named to the Inc. 5000 list in 2024, indicating significant growth and success in the company's performance.3

    5. Industry Recognition: Studs has received coverage in Vogue and has been described as "The Glossier of Piercing Studios," showcasing the brand's impact in the industry.1

    Lisa Bubbers continues to drive Studs' growth and innovation in the ear piercing and jewelry retail space, combining her marketing expertise with a strong focus on brand identity and customer experience.4

    Highlights

    How to Build an Iconic Brand Without Breaking the Bank
    Sep 16 · adage.com
    How Lisa Bubbers is reimagining ear piercing with Studs - Ad Age
    May 8 · youtube.com
    Lisa Bubbers @ Studs - YouTube
    Dec 15 · Forbes
    How Ear Piercing And Earrings Brand Studs Found Success With Experiential Retail - Forbes
    Dec 15 · Forbes
    How Ear Piercing And Earrings Brand Studs Found Success With Experiential Retail - Forbes

    Related Questions

    What inspired Lisa Bubbers to co-found Studs?
    How did Lisa Bubbers come up with the term "Earscaping"?
    What are some of the unique marketing strategies Lisa Bubbers has used for Studs?
    How has Lisa Bubbers' background in marketing influenced the brand identity of Studs?
    What challenges did Lisa Bubbers face when launching Studs?
    Lisa Bubbers
    Lisa Bubbers, photo 1
    Lisa Bubbers, photo 2
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    Location

    Brooklyn, New York, United States
    Location