Lisa Gaston

Lisa Gaston is a seasoned Director of Event Marketing with over 15 years of experience in strategic event planning and management.

She has a proven track record of handling budgets as large as $2M, leading project teams, and executing impactful events that reinforce brand presence and drive ROI.

With a keen eye for detail, exceptional creativity, and strong organizational skills, Lisa has orchestrated successful marketing events ranging from small gatherings to large-scale conferences with over 13,000 attendees.

Her expertise spans across various industries including Emerging Companies, Technology, Pharmaceutical, Financial Services, Retail, and Health, where she has managed marketing campaigns and executed brand-defining live and virtual programs.

Lisa Gaston holds a Bachelor's degree in Organizational Studies from the University of Michigan and has pursued additional studies in Fashion Show Planning at the Academy of Art University as well as other coursework at the City College of San Francisco.

In her professional journey, Lisa has held significant roles such as Director of Events & Community at Scale Venture Partners, Senior Manager of Global Event Marketing at Workday, and various positions at PwC including Premier Events, Digital Event Marketing, Senior Manager of Event Marketing, and Marketing Event Manager.

She has also contributed her expertise at IronPort Systems as a Marketing/Event Consultant and has previous experience as a Paralegal at Cooley Godward Kronish LLP and a Marketing Assistant at Deutsche Bank.

Lisa has a history of successfully managing diverse marketing projects and collaborating with external agency partners to deliver exceptional results.