Lisa Bai

Lisa Bai is a growth marketing professional with extensive experience in both enterprise and startup environments. She is currently serving as the Growth Marketing Manager at Teladoc Health, a position she has held since October 2021.1

Professional Experience

Lisa's career in growth marketing spans over 8 years, with notable roles including:

Teladoc Health:: As the Growth Marketing Manager since October 2021, Lisa applies her expertise to drive growth strategies for the company.1

Growth Marketing Fun:: In August 2021, Lisa founded this venture, showcasing her entrepreneurial spirit.1

Madison Reed:: From September 2016 to October 2021, Lisa spent over 5 years in growth marketing roles. Her achievements include:

• Scaling direct response channels to 30% of the multi-million acquisition budget
• Improving landing page conversion rates to 40%
• Managing multi-million dollar budgets for Google and Facebook ads
• Optimizing Facebook ad assets, resulting in a 10% increase in CTR
• Reducing overall cost per acquisition by 25% through influencer management1

Education and Skills

Lisa holds a Bachelor of Science degree in Computer Science with a concentration in Music from Boston College. She was part of the CSOM Honors Program and also studied Business Administration at Copenhagen Business School during a semester abroad.1

Her skills include:

• Growth marketing strategies
• Direct response marketing
• Digital advertising (Google Ads, Facebook Ads)
• Landing page optimization
• Influencer marketing
• Podcast and radio advertising

Lisa is also certified in Google Ads Search and has working proficiency in Chinese, as well as elementary proficiency in Danish and Spanish.1