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Franciska Dethlefsen
Head of Growth Marketing with extensive experience in product management and advisory roles
Franciska Dethlefsen is a prominent figure in the field of growth marketing, currently serving as the Head of Growth Marketing at Amplitude.1 In this role, she leads the company's growth marketing initiatives, leveraging her expertise to drive the company's expansion and market presence.
Professional Background
Franciska's career at Amplitude has been marked by significant achievements and leadership in product-led growth (PLG) strategies. She has expressed pride in the accomplishments of the PLG teams at Amplitude, noting that while the journey was challenging, it provided valuable learning experiences.2
Areas of Focus
Customer Engagement:: Franciska places a strong emphasis on customer interaction, dedicating a portion of her time to customer-related activities.4
Pricing Strategy:: She has shown a particular interest in SaaS pricing strategies, advocating for transparency in pricing on company websites.7
Innovation and Leadership:: Franciska is actively involved in recognizing and promoting innovation in the product and growth sectors. She has encouraged nominations for innovative leaders in these fields.3
Industry Contributions
Franciska contributes to the broader professional community by:
- Sharing insights on growth marketing and product management
- Participating in industry events such as ProductCon in London5
- Promoting job opportunities in growth marketing and related fields6
Through her role at Amplitude and her active presence on professional platforms like LinkedIn, Franciska Dethlefsen has established herself as a thought leader in growth marketing, particularly within the SaaS and product-led growth domains.
