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    Lingzi Zhang

    Digital x Design x Business, MBA

    Lingzi Zhang is a Digital Strategy Director at Landor & Fitch, based in London, England. With over 15 years of experience in the digital industry, she specializes in crafting digital experiences that transform brand stories, values, and vision into lasting connections.1

    Career Highlights

    • Current Role: Digital Strategy Director at Landor & Fitch (December 2021 - Present)
    • Previous Positions:
      • Digital Design Director at Landor (January 2020 - December 2021)
      • Digital Product UX and Design Manager at HSBC (November 2017 - January 2020)
      • User Experience Consultant at EPAM Continuum (December 2015 - November 2017)

    Education

    • MBA from HKUST Business School (2019 - 2021)
    • BA in Visual Communication from The Hong Kong Polytechnic University School of Design (2005 - 2009)1

    Expertise

    Lingzi has extensive experience in digital strategy, design, and transformation across various industries including finance, FMCG, beauty, travel, and education. She is skilled in design thinking, analytical reasoning, and business acumen.1

    Notable Achievements

    • Led the advancement of Landor's Hong Kong studio to become the Digital Centre of Excellence in APAC
    • Launched award-winning digital insurance experiences at HSBC, including TravelSurance and Term Protector
    • Revamped the Hong Kong Stock Exchange website and designed a next-gen wealth management app for Deutsche Bank1

    Lingzi Zhang combines her design background with business acumen to drive digital innovation and create impactful brand experiences in her current role at Landor & Fitch.

    Highlights

    Nov 19 · london.edu
    Amy Zhang | London Business School
    ‪Lingzi Zhang‬ - ‪Google Scholar‬
    Feb 21 · london.edu
    Xu Zhang | London Business School

    Related Questions

    What are some of the most notable projects Lingzi Zhang has led at Landor?
    How did Lingzi Zhang's experience at HSBC influence her digital strategy approach?
    What specific skills does Lingzi Zhang bring to her role as Digital Strategy Director?
    Can you provide examples of award-winning digital experiences led by Lingzi Zhang?
    How has Lingzi Zhang's MBA education impacted her career in digital strategy?
    Lingzi Zhang
    Lingzi Zhang, photo 1
    Lingzi Zhang, photo 2
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    Location

    London, England, United Kingdom
    Location