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Adriana Lica
Head of Commercialisation & Marketing
Adriana Lica is a regional digital leader with a focus on digital marketing, sales, and product development. She is passionate about leveraging creativity and technology to craft exceptional customer experiences. Adriana has a wealth of experience in building and managing diverse digital teams encompassing marketing, growth, product, data analytics, design, and development. She also actively engages in academia as a visiting lecturer at institutions like HKU and PolyU and serves as a mentor at startup accelerator programs such as HKSTP and PolyU Good Seed. Adriana pursued her education at the University of Toronto, The University of Hong Kong, and The University of Auckland. Her professional journey includes pivotal roles such as Head of Product Marketing and Commercialization at Payme in HSBC, Commercialization Lead at HSBC, Digital Marketing Instructor at General Assembly, Digital Transformation and Marketing Lead at Swire Properties, Head of Digital at Profero, Digital Marketing Lead at Digital Jungle, and Digital Creative at Ogilvy & Mather New Zealand.