Kavita Baball

Kavita Baball is a seasoned digital and customer experience executive with a strong track record of crafting and implementing forward-thinking digital strategies for omni-channel and E-Commerce businesses, aimed at enhancing customer experiences, expanding business models, and driving P&L growth and operational efficiencies.

Having played key roles in well-known retail brands like Staples, Shoebuy.com/Walmart, and Best Buy, Kavita has successfully elevated customer acquisition, retention, and satisfaction by leveraging data-driven decision-making, technology, and a culture of continuous learning.

Kavita excels in building high-performing teams, nurturing next-generation talent, and advocating for diversity and women in digital & technology initiatives, believing in the power of diverse perspectives in creating innovative strategies.

With a strong educational background including an MBA from The Wharton School of Business and degrees from Massachusetts Institute of Technology, Kavita possesses a broad spectrum of expertise ranging from digital strategy, customer experience, and executive leadership to retail, data analytics, and e-commerce.

She is recognized for her ability to adapt to evolving market landscapes, collaborate effectively across functions, and align stakeholders on transformational strategies, having demonstrated resilience and success even in challenging times like the COVID-19 pandemic.