Carlyn Sarino

Carlyn Sarino is a marketing leader with extensive experience in advertising, digital marketing, content, brand, and product marketing.

She holds an MBA with a focus on Marketing, Media, Management & Organizations from Northwestern University and a Bachelor of Science in Management Engineering with a Minor in Marketing from Ateneo de Manila University.

Carlyn has also studied Digital Marketing Strategies at Kellogg Executive Education.

Currently, she serves as the Head of Demand Generation for Sponsored Products Ads at Amazon, where she drives customer acquisition, retention, growth, and reactivation across digital channels and programs.

In her role, she collaborates with senior leadership and various teams to ensure effective marketing strategies that drive business growth.

Prior to her current position, Carlyn held various roles at Amazon, including Head of Acquisition Marketing, Manager - Digital Marketing Channels, and Sr. Product Marketing Manager - Go-To-Market Lead.

Before joining Amazon, she worked at Medline Industries, Inc. as the Director of Marketing, Senior Product Manager, and Marketing Manager.

Carlyn also gained experience at Unilever as a Brand Manager for Selecta Wall's and at Globe Telecom as a Senior Product Manager in Innovations Development and Retention Platform.

Her professional strengths lie in leading high-performing teams, developing and executing marketing strategies, brand storytelling, marketing automation, customer experience mapping, market segmentation, go-to-market, and project management.

Described as a progressive, driven, innovative, and dynamic marketing expert, Carlyn consistently delivers profitable results and is known for her reliable solutions.