Lija Groenewoud van Vliet

Lija Groenewoud van Vliet is the co-founder and Creative Director of In4Art, an independent institute for art-driven responsible technological innovations.13 She founded In4Art in 2015 along with Rodolfo Groenewoud van Vliet, combining her passion for innovation, technology, and art.24

Professional Background

Lija dedicates her work to increasing the impact of art in society and the regenerative economy.5 At In4Art, she focuses on creating connections between science, technology, and the arts, with an emphasis on responsible innovation.1 The organization develops methods like the Art-Driven Innovation (ADI) approach, which aims to identify promising directions at the intersection of art and technology for ethical, inclusive, and equitable innovation.1

Expertise and Interests

Lija is known for:

• Being an innovation researcher and trainer
• Art collecting
• Book reviewing
• Curating

Her work at In4Art involves searching for overlooked perspectives and unexpected solutions that can positively change the world.16

Personal Information

Lija is based in Rotterdam and has a European focus in her work.6 She is also a mother of two sons.6

In4Art's Mission

Under Lija's leadership, In4Art aims to:

1. Rethink societal and economic structures by focusing on circularity, biodiversity restoration, and inclusivity1
2. Harvest the potential of arts in society and economy
3. Develop new mindsets to transform the current economy
4. Create new narratives for responsible innovations that contribute to achieving the Sustainable Development Goals1

Lija Groenewoud van Vliet's work through In4Art demonstrates her commitment to bridging the gap between artistic experimentation and technological innovation, with a focus on creating lasting value and positive societal impact.