Liisa Puurunen

Liisa Puurunen is the Vice President of International Digital Services at Elisa, a prominent Finnish telecommunications company. In her role, she is responsible for leading the ideation and development of new business propositions, particularly in the entertainment sector. Her work focuses on leveraging Elisa's core capabilities to innovate and enhance customer experiences through digital services.1

In addition to her position at Elisa, Puurunen is also noted for leading transformation initiatives at Elisa Polystar, which is part of Elisa's strategy to evolve its digital offerings and maintain competitiveness in the rapidly changing telecommunications landscape.23 Her expertise encompasses brand management, customer experience, and the development of new startups within the international digital services domain.4

Puurunen's leadership style emphasizes collaboration and adaptability, reflecting the broader cultural values of Finnish business practices that prioritize innovation and customer focus.1