Li Xue

Li Xue is a seasoned professional with over 15 years of experience primarily in the Consumer Packaged Goods (CPG) industry, including more than 5 years working in Canada for renowned companies such as Novartis, Cadbury, and L'Oréal.

His expertise spans across various areas including Category Management, Trade/Shopper Marketing, Shopper Insights, Analytical Consulting, CRM Loyalty, Account Management, and E-commerce.

Li Xue holds an MBA with specializations in Marketing and General Management from the prestigious University of Toronto - Rotman School of Management. He also pursued his Bachelor's degree in Chemical Engineering from Zhejiang University.

Throughout his career, Li Xue has held key roles such as VP of Business Development (SaaS) at Konntek Inc, Associate Director of Analytical Consulting (SaaS) at Acxiom, and Senior Consultant in Category Management at Nestlé.

Prior to these positions, he has served in various capacities including Category Management Manager and Trade Marketing & Sales Planning Manager at Novartis Consumer Health Canada, Category Analyst at Cadbury Canada, National Key Account Manager at Sara Lee, and Marketing Communication Manager at UTStarcom.

Li Xue's professional journey also includes an internship during his MBA at University of Toronto with a focus on Customer Marketing & Planning at L'Oréal. Additionally, he has gained international exposure through relocations to India, Italy, and the USA while being self-employed.

His wealth of experience and diverse skill set make Li Xue a valuable asset in the fields of business development, analytical consulting, category management, and e-commerce within the CPG sector.