Natalie Little

Natalie Little is a seasoned professional with experience in sales and category roles at top companies like Unilever and HEINEKEN, now working as a consultant specializing in strategic growth planning and solutions for CPG businesses.

With a passion for leveraging consumer, shopper, and customer insights, Natalie excels in translating these into innovative growth strategies that drive sustainable and profitable outcomes for brands.

She holds a First-class BA Hons degree in Economics from the University of Nottingham and has a strong background in sales, category management, and consultancy.

Natalie's expertise lies in helping businesses overcome internal alignment challenges, engaging customers effectively, and achieving significant growth amidst today's competitive market landscape.

Currently associated with OxfordSM as a Consultant, Natalie has formerly held key positions like Director at The Little Consultancy, Category Development Controller at HEINEKEN, and National Account Manager at Unilever.

Her versatile experience encompasses roles such as Senior Category Development Manager, Category Development & Shopper Marketing Manager at HEINEKEN, and Category Manager - Foods at Unilever.

Natalie's educational background, coupled with her hands-on experience in sales, category development, and strategic planning, equips her with the skills to drive impactful change and innovation in the CPG sector.