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Natalie Little
🚀 Growth Consultant
Natalie Little is a Consultant at OxfordSM, specializing in category and brand growth strategies.12 She helps businesses develop future-thinking growth plans by turning consumer, shopper, and customer insights into impactful strategies.12
Professional Background
Natalie has extensive experience in the consumer goods industry, particularly in:
- Brand growth strategy
- Category growth vision and strategy
- Channel and customer strategy
- Strategic revenue management
- Shopper engagement
- Path to purchase activation
- GKAM and commercial partnerships1
Expertise
Natalie's expertise lies in understanding consumers, shoppers, and customers to drive growth. She emphasizes the importance of "triple lens thinking," which involves analyzing these three key stakeholders to identify growth opportunities.2
Career History
Before joining OxfordSM, Natalie held positions including:
- Director at The Little Consultancy
- Category Development Controller at Heineken UK
Personal
Natalie is based in Edinburgh, Scotland.1 She balances her work with spending time with her young family and enjoys shopping, which she considers as "research" for her profession.1
