Brian Berlin

Brian Berlin is a seasoned professional in the field of data solutions and analytics, currently serving as the Vice President of Data Solutions at Constellation Brands. He has a robust background in commercial and shopper insights, category management, and advanced analytics, particularly within the fast-moving consumer packaged goods (CPG) industry.

Professional Background

• Constellation Brands (2016 - 2021): In his role as Vice President of Data Solutions, Berlin led a team focused on insights, analytics, and technology. He was instrumental in establishing a Data Science team that provided predictive analytics across the organization. His contributions included creating a Business Intelligence platform that streamlined reporting processes and enhanced decision-making capabilities by consolidating over 3,000 individual Excel reports into a single tool. He also implemented a third-party data governance process to optimize data management and usage.1

• Beam Suntory (2009 - 2016): Before his tenure at Constellation Brands, Berlin served as Vice President of Commercial & Shopper Insights at Beam Suntory, where he developed capabilities to deliver actionable insights to leadership and trade partners.1

Skills and Expertise

Brian Berlin is recognized for his strategic leadership and ability to communicate complex ideas clearly. His expertise encompasses:

• Commercial Analytics
• Shopper Insight Activation
• Data Literacy
• Business Intelligence
• Third-Party Data Governance

He is also noted for his public speaking skills and his capacity to lead teams effectively in high-pressure environments.1

Berlin is based in Glenview, Illinois, and has a history of fostering collaboration and innovation within the organizations he has worked for, focusing on meeting customer needs profitably.1