Lewis Henderson

Senior Executive in Entertainment, Marketing, and Emerging Technology

Lewis Henderson is an experienced professional in the entertainment and content marketing industry. He is currently the President and Founder of Purpose Content, a company he started in 2018.2 Purpose Content partners with emerging and leading Hollywood talent to develop and produce compelling storytelling and consumer content.2

Prior to founding Purpose Content, Henderson had a long and successful career in entertainment marketing:

Previous Roles

CEO of Davie Brown Entertainment (DBE): Henderson served as the chief executive officer of this Los Angeles-based entertainment marketing firm.
CEO of The Marketing Arm's Entertainment Practice: He led the entertainment division of The Marketing Arm, which is part of the Omnicom Group.3 During his tenure, the agency was behind notable branded content campaigns such as Pepsi's Uncle Drew series and the Jeff Gordon test drive.1

Experience and Expertise

Henderson brings nearly 20 years of experience from his time at William Morris Agency, where he was made head of digital in 2006.1 His expertise lies in:

Entertainment marketing
Branded content development
Storytelling for brands
Digital marketing

Industry Recognition

Henderson is recognized as a leader in the field of entertainment marketing and branded content. His work has contributed to innovative campaigns for major brands like Pepsi and Unilever.1

Current Focus

At Purpose Content, Henderson continues to leverage his extensive experience and industry connections to create compelling storytelling and consumer-focused content, partnering with both emerging and established Hollywood talent.2