Phil Lelyveld is an accomplished researcher in the field of entertainment technology and serves as Entertainment Technology Researcher Emeritus at the Entertainment Technology Center (ETC) at the University of Southern California (USC). His work primarily focuses on immersive media and the integration of new technologies into the entertainment industry.

Background and Contributions

Lelyveld has played a significant role in advancing various initiatives within the ETC, which was established in 1993 with the support of George Lucas. The center acts as a collaborative platform for industry leaders, researchers, and students to explore and develop emerging technologies in entertainment. His contributions include involvement in projects that examine the implications of digital cinema, immersive experiences, and advancements in media consumption.

Research Interests

His research interests encompass:

• Immersive Media: Exploring how technologies such as virtual reality (VR) and augmented reality (AR) can transform storytelling and audience engagement.
• Digital Cinema: Lelyveld has been involved in discussions and developments surrounding digital cinema standards, contributing to the global rollout of digital cinema technology.
• Consumer Behavior: Understanding how consumers interact with new technologies and their impact on content consumption.

Professional Affiliations

In addition to his role at USC, Lelyveld's expertise is recognized across various sectors within the entertainment industry, where he collaborates with major studios and technology firms to drive innovation.

Conclusion

Phil Lelyveld's work at the Entertainment Technology Center highlights his commitment to bridging the gap between emerging technology and its application in entertainment, making him a key figure in shaping the future of media experiences.