Leslie Fong

Leslie Fong is an experienced marketing professional currently serving as the VP of Marketing at Playground.34 With a background in fashion design and extensive experience in brand marketing and e-commerce, Leslie has built a diverse career in the apparel and beauty industries.

Career Highlights

• Current Role: VP of Marketing at Playground (since 2022)23
• Previous Positions:
  • CEO & Founder of VENIM (2018-present)1
  • E-commerce Manager and Brand Designer at theBalm Cosmetics (2019-2022)2
  • Director of Brand Marketing at Westward \ Leaning Official (2018)2
  • Brand Marketing and Merchandising Manager at Westward \ Leaning Official (2017-2018)2
  • Buyer and Merchandising Manager at Ditto.com (2016-2017)2
  • Various roles at Threadflip, including Digital Brand and Merchandising Manager (2012-2016)1

Education

Leslie holds a Bachelor of Fine Arts in Fashion Design from The Art Institute of California-San Francisco, which she completed between 2007 and 2011.12

Skills and Expertise

Leslie's professional background has equipped her with a range of skills, including:

• E-commerce management
• Brand marketing and design
• Merchandising
• Digital marketing
• Product management
• Creative direction

Recent Achievements

In April 2024, Leslie celebrated a significant milestone with Playground, announcing the brand's expansion into Target stores both online and in-store.4 This achievement highlights her expertise in scaling direct-to-consumer (DTC) and consumer packaged goods (CPG) brands.

Leslie Fong's diverse experience in startup and small business environments, combined with her creative background and entrepreneurial spirit, has positioned her as a valuable asset in the marketing and e-commerce landscape.