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Ann Eisenberg
Executive, Chief Merchant, Consumer Experience, Digital Brand Marketing & Brand Partnerships
Ann Eisenberg is a seasoned executive in the field of e-commerce and merchandising, currently serving as the Vice President of E-commerce at JCPenney. She has been with the company since October 2020, initially as Senior Director of Digital Commerce before advancing to her current role in April 2022. In her position, she focuses on driving JCPenney's online business by leveraging analytics to enhance both revenue and customer experience.12
Professional Background
Eisenberg has over 20 years of experience in various aspects of merchandising and brand marketing. Prior to joining JCPenney, she held significant roles including:
- Chief Consumer Officer at EAT Club, where she led consumer experience strategies.
- Chief Merchandising Officer at Darby Smart, implementing innovative subscription-based models.
- Senior merchandising roles at One Kings Lane and The Walt Disney Company, where she contributed to category expansions and brand partnerships.124
Education
Eisenberg holds a degree in Journalism from the University of Wisconsin-Madison. This educational background complements her extensive experience in digital marketing and strategic planning within retail environments.12
Key Contributions
At JCPenney, Eisenberg has been instrumental in the company's efforts to integrate user-generated content into their e-commerce platform, aiming to improve customer engagement and conversion rates. She has emphasized the importance of partnerships that allow JCPenney to connect more authentically with its diverse customer base.35 Her leadership is part of a broader initiative where JCPenney is investing over $1 billion to enhance its digital presence and overall customer experience.56
In summary, Ann Eisenberg's extensive background in e-commerce and merchandising positions her as a pivotal figure in JCPenney's ongoing transformation and growth strategy.


