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Lawrence Giles
Director of Business Development / Keynote Speaker / Visionary
Lawrence Giles is the Vice President of Strategic Development at Vu Line Direct / Cap Champs, based in Miami, FL.5 He previously held the position of Director of Business Development at Vu Line Direct, a company that supplies tents, table covers, flags, and trade show/marketing displays.14 Giles is known for his expertise in marketing, sales, and business leadership, having generated double-digit growth year over year for an industry leader.3 He has also been involved in product innovation, such as introducing NFC-enabled caps through the Cap Champs brand.2
Career Highlights
- Current Role: Vice President of Strategic Development at Vu Line Direct / Cap Champs
- Previous Role: Director of Business Development at Vu Line Direct
- Co-Founder and COO: Spin On Demand, LLC
Industry Involvement
Giles has been active in the promotional products industry, representing Vu Line Direct at trade shows such as ASI Show Chicago. He has spoken about industry trends, including the company's expansion and competitive pricing strategies.1
Product Innovation
Under Giles' leadership, Vu Line Direct has introduced innovative products like Cap Champs, which features NFC-enabled caps made from recycled materials. This technology allows for dynamic information sharing at events such as golf tournaments and car shows.2
