Laurie Shaw

Laurie Shaw is a dedicated individual with a deep-rooted passion for coffee and a commitment to excellence. With over two decades of experience in the industry, Laurie's journey began as an Executive Secretary and culminated in her promotion to COO of the family-owned Coffee Beanery in January 2016. She thrives on the values of Positive Attitude, Team Player, Outstanding Customer Service, and Continual Improvement, which are ingrained within her team. Laurie's strategic vision is influenced by Jim Collin's book 'Good to Great' and the EOS principles, which have revolutionized the company's leadership structure, emphasizing the significance of the right people and processes for success. As a culture builder and systems developer, Laurie excels in creating a cohesive work environment and enhancing operational efficiencies. Her leadership has fostered a team of versatile professionals who consistently surpass customer expectations. Based in Michigan, Laurie takes pride in the company's ability to roast and package coffee to the highest standards, ensuring a delightful customer experience. Embracing change as a catalyst for growth, Laurie actively participates in rebranding efforts and continuous improvement initiatives, shaping a promising future for the organization.