Laurence Niclosse

Laurence Niclosse is a prominent figure in the banking sector, currently serving as the Director of Customer Experience at Sopra Steria Next. With over 20 years of experience, she has been deeply involved in transformation projects for major banking and insurance companies, focusing on business strategy and customer engagement.

Professional Background

• Position: Director of Customer Experience for Banks at Sopra Steria Next.
• Expertise: Niclosse specializes in marketing automation, customer relationship management (CRM), and data-driven decision-making within the financial services industry. Her work emphasizes the importance of personalization and trust in banking, advocating for the integration of marketing automation to enhance customer interactions and engagement.12

Contributions to Marketing in Banking

At the recent Sopra Banking Summit, Niclosse highlighted the challenges banks face in retaining customer attention amid overwhelming advertising saturation. She emphasized that effective marketing requires a shift towards personalization and a deep understanding of customer journeys, which can be achieved through sophisticated marketing automation techniques.1

Educational Background

Niclosse has an academic background that includes studies at Paris X University and HEC, further solidifying her expertise in business and management.3

Online Presence

Her professional insights and updates can be found on her LinkedIn profile under the username laurence-niclosse-aa09555, where she shares her experiences and thoughts on customer experience strategies in banking.34

Overall, Laurence Niclosse is recognized for her strategic vision in enhancing customer experiences within the banking sector through innovative marketing practices.