Tom Lowe

Tom Lowe is the Director of Digital Reader Revenue at dmg media, a role he has held since mid-2022. In this position, he focuses on developing subscription models and enhancing revenue through digital content offerings. Prior to joining dmg media, Lowe spent eight years at The Times, where he advanced to the role of Director of Subscriptions, gaining valuable experience in managing paywalls and subscription growth strategies.

Lowe's work at dmg media includes spearheading the Mail+ project, which aims to create high-quality content that readers are willing to pay for. He emphasizes a long-term vision for sustainable growth rather than short-term profit, indicating that subscriptions could play a significant role in the company's revenue mix, which has traditionally been dominated by advertising.123

His background in subscription models and reader engagement is expected to complement dmg media's existing strengths, as he seeks to innovate within their digital ecosystem.1