Laura Fredericks is a seasoned entrepreneur and marketing strategist based in the Washington DC-Baltimore Area. She is currently working as a Fractional CMO and Marketing Consultant at Generative Horizons, a position she has held since April 2023.1

Professional Background

Laura is a four-time startup founder with over 10 years of experience working with cutting-edge tech businesses. Her expertise lies in:

• Laying strategic foundations for startups
• Helping companies find their first customers
• Positioning businesses for success

Throughout her career, Laura has focused on challenges she found most rewarding, approaching marketing with an ownership mindset. She understands the direct impact of her experiments and community-building efforts on business growth.1

Recent Experience

Before her current role, Laura held several key positions:

• Head of Marketing at Earnity (January 2023 - April 2023)
• Sr Director, Product Marketing at Earnity (September 2022 - January 2023)
• Product Marketing Manager at Kraken Digital Asset Exchange (July 2021 - August 2022)

Areas of Expertise

Laura has recently been focusing on:

• Cryptocurrencies and blockchain technology
• Driving mass adoption of emerging technologies
• Using AI tools to increase efficiency and creativity in startups

As a consultant and fractional CMO, she helps Series B and C startups add process and strategic vision to their marketing efforts.1

Education and Interests

Laura holds a degree from Georgetown University. Outside of her professional work, she is passionate about crypto, art, and coffee.1