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Ari Mason 💭
Fractional CMO and Marketing Leader
Ari Mason is a Fractional CMO and marketing consultant based in the Salt Lake City Metropolitan Area.1 She describes herself as a "secret weapon for small businesses" and a "brand architect".1 Here are some key points about Ari Mason:
Professional Experience
Ari has an extensive background in marketing and communications:
- Currently works as a Fractional CMO at ACHIEVE CMO (since September 2023)1
- Previously held positions such as Director of PR & Brand Activation at Kizik, Head of Marketing at Oops, and Marketing Director at The Front Climbing Club1
- Has experience in various industries including IT Services, Food & Beverage, Construction, SaaS, Enterprise Software, Engineering, and Recreation3
Skills and Expertise
Ari describes herself as:
- A strategic powerhouse with tactical skills
- An expert in building brands that outperform competitors
- Capable of doing the work of an entire team and building even better teams
- Data-driven and impact-inspired
- A business strategist, communications expert, workflow optimizer, and community creator1
Approach and Philosophy
Ari emphasizes:
- People-centric and consumer-first approaches
- Innovative thinking ("I don't even see the box")
- Rapid implementation ("we're going 0 to 100 on day one")1
Education and Certifications
She holds several certifications, including:
- Certified Coach from the International Coaching Federation
- Certified Life Coach from Life Purpose Institute
- Various digital marketing certifications from Google and other platforms1
Ari Mason is known for her energetic approach to marketing and brand strategy, focusing on authenticity and culture in business.2 She runs her own consulting firm, Ari Mason Consulting, which provides fractional marketing and brand strategy services for growing consumer brands.4