Laura Dranschak

Laura Dranschak is a seasoned Vice President with an excellent track record in the field of marketing research and advertising. With ample experience in advertising, creative development, brand health monitoring, and media, she is a remarkable leader who helps clients get actionable insights and valuable implications while providing the best-in-class execution. Laura's work expertise revolves around leading national and global brands, with proficiency in automotive, retail, CPG, and pharmaceuticals. She studied marketing and German during her undergraduate studies and pursued her MBA degree from the University of Dayton.

Laura is currently serving as the Vice President at Ipsos Connect, where she leads large research projects and manages a team of researchers to help clients get the most out of their marketing budgets while ensuring maximum ROI. Before attaining her current position, Dranschak worked for Ipsos Connect in various capacities, including Director, Senior Research Manager, and Research Associate. Before joining Ipsos Connect, she also served as a Research Project Manager at Critical Mass Media.