Joel Ponce

Joel Ponce is the Co-Founder and CEO of Hashku, a company that specializes in connecting brands with gamers and Generation Z through innovative marketing strategies. He has a background in marketing and management, having graduated with honors from the University of South Alabama, where he double majored in these fields with concentrations in International Business and Entrepreneurship.12

Before founding Hashku, Ponce gained significant experience in the marketing and advertising sectors. He worked with Saatchi & Saatchi X on major accounts such as Procter & Gamble, focusing on health and beauty brands. His career also included a position at DataRank, which was later acquired by Simply Measured, where he developed expertise in leveraging social data for business insights.14

Ponce has been actively involved in the entrepreneurial ecosystem, having organized events like Startup Weekend and participated in various community initiatives. His current focus with Hashku reflects his commitment to bridging the gap between gaming and commerce, emphasizing the importance of engaging with younger audiences through digital platforms.34