Laura Cross

Laura Cross is a results-oriented B2B marketing professional with over 25 years of experience in marketing. She currently serves as Vice President and Principal Analyst at Forrester, focusing on B2B Marketing Operations and Revenue Operations since October 2019.12

Professional Background

Career Highlights::

• Vice President, Principal Analyst at Forrester specializing in B2B marketing operations
• Previously worked at SiriusDecisions as Senior Research Director and Team Lead of Demand Marketing1
• Has held strategic positions at companies including Eloqua, Kofax, Vitalstream Inc., American Express, Epicor Software, and Ingram Micro1

Expertise

Laura specializes in:

• Demand marketing
• Marketing technology
• Channel marketing
• Marketing operations
• Campaign and program planning
• Marketing process optimization
• Account-based marketing (ABM)2

Education

She holds a Bachelor of Arts degree in Journalism with an emphasis in Public Relations from the University of Southern California.1

Laura is known for her independent, proactive thinking and excellent communication, logic, and analytical skills.2