Lars Silberbauer

Lars Silberbauer is the Chief Marketing Officer (CMO) at HMD Global, the company responsible for manufacturing and selling Nokia phones worldwide.13 He joined HMD Global in 2023, bringing with him a wealth of experience from previous high-profile roles.4

Career Background

Prior to his position at HMD Global, Silberbauer held several notable positions:

1. Global Head of Brand, Marketing and Digital for the International Olympic Committee (IOC)4
2. Senior Vice President of Viacom Digital Studios2
3. Senior Global Director of social media & Video at LEGO Group2

During his time at LEGO, Silberbauer was instrumental in building the company's digital presence. He established a global team of digital marketers across five different locations and launched LEGO® TV in 40 markets.2

Expertise and Recognition

Silberbauer is known for his expertise in:

• Digital transformation
• Social media strategy
• Content marketing
• Brand development

He has been recognized as one of the 25 most innovative and influential marketers in Europe by the Holmes Report.2

Public Speaking

Silberbauer is also an international speaker, having presented at major events such as:

• SXSW
• Cannes Lions
• Content Marketing World Ohio
• WebSummit
• Collision2

His LinkedIn profile can be found under the username "larssilberbauer", where he has over 500 connections.3