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Kari Vinther Nielsen
Senior Director, Head of Play & Creator Growth, G.A.M.E (Gaming and Metaverse Experiences)at the LEGO Group, LEGO islands in Fortnite Woman in Games Ambassador Mentor - Tech start-ups
Kari Vinther Nielsen is the Senior Director and Head of Product, Play & Creator Growth at the LEGO Group, specifically overseeing the Gaming and Metaverse Experiences (G.A.M.E) division. In her role, she focuses on developing innovative play experiences that integrate LEGO products with digital platforms, such as Fortnite, allowing users to create and share their own LEGO islands within the game environment.123
Nielsen has been instrumental in launching various initiatives that enhance user engagement with LEGO through digital mediums. For instance, she has emphasized the importance of community-driven content creation and expanding LEGO's presence in the gaming sector.34 Her leadership aims to bridge traditional play with modern gaming experiences, fostering creativity among users.2
Before her current position, Nielsen held various roles within LEGO, contributing to marketing strategies and product development that align with the company's vision of inspiring creativity through play.5
