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Lars Neubohn
President at Wine Cellarage
Lars Neubohn is the Founder and President of Wine Cellarage, a leading specialty wine retail, storage, and transportation company based in New York.12 Born into a European family of wine lovers, Lars developed an interest in rare and fine wines, which was further broadened by his extensive travels through various wine regions in Europe.3
Lars founded Wine Cellarage in 2003 after identifying a demand for a wine storage business run by wine-savvy individuals with an emphasis on customer service.23 Prior to starting his own company, Lars had a diverse career:
- Graduated from the University of Wisconsin with a BA in Political Science (1987-1991)1
- Worked on Wall Street for five years, including roles at Merrill Lynch and Union Bank of Switzerland1
- Obtained an MBA from the University of Washington's Foster School of Business (1996-1998)1
- Held positions at Priceline.com and Turing Capital1
Under Lars' leadership, Wine Cellarage has grown to become a significant player in the wine industry. The company offers a range of services, including:
- Fine wine retail through their website and sales room in New York
- State-of-the-art wine storage facilities, housing over 400 private collections
- Wine transportation services
Wine Cellarage is located in the vault of the former American Bank Note building, comprising 22,000 square feet of specially designed wine storage space.2
Lars currently resides in Connecticut with his wife and two children.3