Ashley Czarnowski

Brand Marketing Leader with extensive experience in sports and fashion industries.

Ashley Czarnowski is the Senior Director of Global Purpose Marketing at adidas, a position she has held since June 2022. With over 16 years of experience in the sports and fashion industries, she has worked for prominent organizations including Nike and IMG, showcasing a strong background in brand marketing and corporate social responsibility.

Professional Background

Current Role: Senior Director Global Purpose Marketing at adidas (June 2022 - Present)
Previous Positions:
- Director Brand Marketing for Women at adidas (September 2020 - July 2022)
- Director Brand Marketing, Women at adidas (July 2016 - September 2020)
- Sr Director Social Impact, Global Purpose (Temporary Coverage) at adidas (June 2019 - December 2019)
- Brand Marketing Lead, US Running at adidas (June 2013 - July 2016)

Education

Ashley holds an MBA from the University of Oregon’s Lindquist College of Business.

Skills and Competencies

Her expertise includes:

Social Impact and Purpose Marketing
Strategic Brand Planning
Digital Marketing and Social Media Campaigns
Customer Insights and Segmentation
Multi-channel Content Creation

Ashley is particularly passionate about purpose-driven initiatives that enhance brand awareness and promote social causes. She emphasizes continuous learning, drawing inspiration from figures like Billie Jean King, who stated, “It's not failure, it's feedback”.1

Her commitment to corporate social responsibility is evident through her leadership in campaigns such as "Breaking Barriers," aimed at keeping more girls in sports.1

Experience

Senior Director Global Purpose Marketing at adidas (June 2022 - Present)

Roles at adidas: Director Brand Marketing - Horizontal, Womens & Planning (Sept 2020 - July 2022); Sr. Director Brand Marketing and Planning (Interim) (July 2021 - Jan 2022); Director Brand Marketing, Womens (July 2016 - Sept 2020); Sr Director Social Impact, Global Purpose (June 2019 - Dec 2019); Brand Marketing Lead, US Running (June 2013 - July 2016), Global Director of Product Marketing at DC Shoes (March 2011 - June 2013); Account Executive/Team Manager at IMG Consulting (Dec 2008 - March 2011); Senior Analyst, US Sports Marketing at Nike (June 2006 - Sept 2007); Strategic Analyst, Mergers and Acquisitions at Nike (June 2004 - June 2006); Strategic and Financial Analyst at IBM (Sept 2002 - June 2004)