Lance Rubin

Lance Rubin is a prominent figure in the field of financial and data modeling. He is the founder of Model Citizn, a company that specializes in financial modeling services.1 With over two decades of experience in finance, Rubin has established himself as an expert in data-driven decision making, financial analysis, and driving financial growth.3

Professional Background

Rubin's expertise spans various aspects of financial modeling:

• Financial and Data Modeling: He possesses extensive experience across financial and data modeling domains.1
• Teaching and Education: Rubin is recognized as a master teacher in financial modeling. He shares his knowledge through LinkedIn posts, newsletters, and modeling courses for those interested in the field.2
• Strategic Financial Planning: He focuses on building financial modeling strategies for businesses, emphasizing the importance of comprehensive financial planning.34

Contributions to the Field

Rubin actively shares his insights and expertise through various channels:

• LinkedIn Presence: He regularly posts about financial modeling techniques, strategies, and tools on his LinkedIn profile with the username "financial-modelling".456
• Innovative Approaches: Rubin discusses advanced modeling concepts such as rolling 3-way statement models for accurate cash flow projections5 and the use of new Excel features like LAMBDA for modeling.46
• Technology Integration: He explores the integration of tools like Power BI for financial modeling and analysis.7

Educational Background

Lance Rubin is associated with Chartered Accountants Australia, suggesting a strong foundation in accounting and finance.1

Through his work at Model Citizn and his educational efforts, Lance Rubin continues to shape the field of financial modeling, offering insights into both traditional Excel-based approaches and emerging technologies in financial analysis and forecasting.8