Greg Mason

Greg Mason is the Chief Executive Officer and Director at SilverAssist, a company focused on providing resources and services to assist seniors and their families in navigating elder care. He has held this position since November 2021, following the formation of SilverAssist, which was created from a merger of several eldercare organizations, including Elderlife Financial, Care Changes, and FamilyAssets.13

Mason has a robust background in digital media and technology, having previously served in senior roles at various companies, including CEO at Purch and executive positions at CBS Interactive, WebMD, and CNET. His career has been marked by a focus on developing service-based brands that integrate high-value content, data, and services to assist consumers.135

He holds a Bachelor's degree from the University of Nevada and an MBA from the University of San Francisco. Additionally, he is a Certified Senior Advisor (CSA) as of October 2023, reflecting his commitment to the elder care sector.124