Lance Porigow

Lance Porigow is a veteran marketer with extensive experience in digital innovation, strategic marketing, and citizen data strategy. He hails from Silicon Valley and started his career with Netscape in the 1990s. Lance is a published thought leader who has pioneered many "Next Practices" in marketing that are becoming the best practices of tomorrow. He is a co-founder of a Marketing Futures Consultancy, which has incubated several Venture Capital backed MarTech SaaS start-ups. Lance has served in interim CMO/CDO roles for clients such as Mars, Meow Mix, and Weleda, helping architect successful turnarounds. He has also worked with global enterprises on digital transformation engagements, starting from developing brand strategies, shaping the business plan, assembling and running virtual agency networks for Unilever and Pepsi, and providing digital consultation to Accenture, among others. He has co-authored Unilever's TRESemmé Digital strategy globally, blueprinted a Digital Transformation Change Program for Avon, and overseen the digital launch of an award-winning campaign for Diageo's Smirnoff brand across 50 countries. Lance's agile, entrepreneurial problem-solving approach and expertise in behavioral data-driven marketing make him a sought-after marketer in the industry.