Lance Porigow

Lance Porigow is a seasoned marketing strategist and executive with extensive experience in digital marketing and transformation. He currently serves as the Executive Vice President of Growth at The Shipyard, a position he has held since 2020.1 Prior to this role, he was the Chief Marketing Officer at The Shipyard from 2017 to 2020.1

Career Highlights

The Shipyard: At The Shipyard, Lance leads the Growth Engineering discipline and authors thought leadership content focused on integrating data and creativity to drive growth. He spearheads digital marketing and transformation engagements for notable clients such as Mars Wrigley, Bollé, Weleda, Dick's Sporting Goods, and BrewDog.1

Previous Roles: Before joining The Shipyard, Lance co-founded TOMORRO\\ LLC, a marketing futures consultancy, where he served as Chief Marketing Officer and provided outsourced CMO services to MarTech businesses.1 He has also held leadership positions at:

• MullenLowe Profero: Head of Account Management and Business Strategy
• SapientNitro: Global Head of Business Strategy and Executive Director of Business Growth
• Kirshenbaum Bond + Partners: VP/Group Account Director
• Ammirati Puris Lintas: Account Supervisor

Education

Lance holds a BBA in Marketing and Psychology from the University of Michigan, with additional studies at the Stephen M. Ross School of Business.1 He has also completed coursework in Marketing Science at the Ehrenberg-Bass Institute.1

Recent Achievements

Under Lance's leadership, The Shipyard has experienced significant growth, winning multiple new accounts in recent months.23 The company has expanded its client roster and secured new media and creative AOR assignments.3

Lance Porigow's LinkedIn profile (username: lanceporigow) showcases his professional journey and provides insights into The Shipyard's recent successes and industry developments.1