Lance Porigow

Lance Porigow is a seasoned marketing strategist and executive with extensive experience in digital marketing and transformation. He currently serves as the Executive Vice President of Growth at The Shipyard, a position he has held since 2020. Prior to this role, he was the Chief Marketing Officer at the same company from 2017 to 2020.3

Career Highlights

The Shipyard: At The Shipyard, Porigow leads the Growth Engineering discipline and authors thought leadership on bringing data and creativity together to drive growth. He manages Digital Marketing and Transformation engagements for clients such as Mars Wrigley, Bollé, Weleda, Dick's Sporting Goods, and BrewDog, among others.3

Previous Roles:

• Co-founder and CMO of TOMORRO\\ LLC, a marketing futures consultancy (2012-present)3
• Head of Account Management and Business Strategy at MullenLowe Profero (2011-2013)3
• Global Head of Business Strategy at SapientNitro (2007-2011)3
• VP/Group Account Director at kirshenbaum bond + partners (1997-2007)3

Expertise and Approach

Porigow describes himself as a "growth engineer," focusing on driving convergence and understanding how to scale brand growth.1 He emphasizes:

1. Driving penetration by acquiring more customers
2. Measuring brand love through a proprietary program called Pulse
3. Viewing all media as performance media, as everything is now measurable1

Education and Thought Leadership

• BBA in Marketing and Psychology from the University of Michigan3
• Lecturer at Indiana University Kelly Business School MBA Program3
• Author of thought leadership pieces on marketing strategy and digital transformation2

Porigow is known for his focus on "next practices" - the best practices of tomorrow - and his expertise in using behavioral data to transform foundational tenets of marketing.2